Milan Latinović

Building Reliable Systems.
Driving Scalable Growth.
Empowering Teams.

Engineering Leader & Software Architect | Driving SaaS Scalability and Team Growth | Integrations, Messaging, Identity (IAM/MFA), Payments, Security | AWS

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Highlights

Problem

  • Fast-growing startup needed rapid feature delivery to outpace competitors while lacking capacity for formal frameworks, requiring quick wins that balanced growth with scalable processes.

Action

  • Streamlined async cross-team communication, enabling alignment across C-level, sales, marketing, customer support, and finance.

  • Reshaped engineering workflows by introducing a risk repository, ad-hoc security triaging, and pioneering technical support procedures, developer deployment and release guidelines across engineering and support teams.

  • Collaborated with CFO to define and track KPIs, introducing BI visibility into product growth and operational performance.

Impact

  • Drove multi-year revenue growth across both SMB and enterprise customers by delivering enterprise-grade features such as Bulk Sending, MFA, and Device Verification.

  • Scaled adoption of an in-house BI system, giving leadership real-time visibility into MRR, churn, and product performance.

  • Elevated customer confidence and reinforced enterprise credibility by improving security posture and compliance maturity.

  • The revenue growth, subscription expansion, and data visibility achieved through these initiatives were significant factors in positioning eversign for acquisition by Apryse.

Problem

  • Missed opportunities and slowed revenue growth due to lack of enterprise-grade integrations and inability to quickly adapt to customer requirements.

Action

  • Architected an event-driven framework enabling reusable vertical and horizontal integrations.

  • Designed a single integration platform addressing needs of SMEs through to large enterprise customers.

  • Built and managed a new cross-functional integration team. Interviewed 30+ candidates, hired and mentored 3 engineers, and developed one into a promoted successor team lead.

  • Collaborated closely with C-level executives, sales and marketing to align the integration strategy with business growth goals.

Impact

  • Delivered 20+ enterprise-grade integrations, equipping sales with the technical foundation to close deals and expand our product with several thousands of new enterprise licenses.

  • Automated in-house payment processing and public API generation, cutting operational overhead and freeing up engineering capacity.

  • Optimized integration and feature delivery cycles from weeks to days, accelerating customer onboarding and speeding revenue realization.

Problem

  • Post-merger technical debt from fragmented identity systems was stalling product synergies, hindering cross-sell strategies, and creating churn risk.

Action

  • Directed cross-functional technical due diligence, aligning with executive priorities, uncovering interoperability risks, and taking ownership of defining the unified target architecture.

  • Spearheaded the introduction of new authentication methods through a unified identity provider, unblocking the company’s strategic mobile app initiative and aligning with product leadership goals.

  • Owned the standardization and strengthening of identity security, unifying authentication policies across products, improving account retention, and reporting progress directly into compliance and leadership structures.

Impact

  • Unified identity across 2 acquired product lines and their web and mobile engineering teams. Enabled the entire customer base to seamlessly access multiple products with a unified identity, opening new revenue streams through product bundling and upsell pathways.

  • Supported mobile teams in a new mobile application launch, creating additional acquisition funnels and expanding market reach.

  • Brought forward milestones for SOC 2 Type I and II certification, elevating customer confidence and enabling enterprise onboarding.

  • Embedded compliance-by-design into identity and data policies, reducing regulatory risk exposure and simplifying operational processes.

  • Codified best practices into an organizational playbook for future identity integrations in acquisitions.

Problem

  • Government ministries and citizens lacked secure, scalable certificate services, limiting adoption of eGovernment initiatives and reducing trust in digital infrastructure.

Action

  • Orchestrated vendors and in-house development team to deliver a government-wide certificate authority service for issuing qualified electronic certificates.

  • Provided technical revision across 5–10 ICT projects annually for other ministries, advising on architecture, procurement, and risk management.

  • Participated in inter-ministerial working groups to introduce new processes for security, auditing, and compliance.

Impact

  • Successfully launched a government-recognized certificate authority service, pioneering the use of qualified digital signatures across ministries.

  • Raised audit readiness and institutionalized security standards across government IT projects, reinforcing national digital trust.

  • Increased success rates of cross-ministry ICT projects through independent technical revision and risk assessment.

  • Gained early leadership experience by coordinating vendors, development teams, and government stakeholders in complex multi-party initiatives.

About Me

Milan Latinovic profile picture

I am a Principal-track Engineer and Technology Leader with 15+ years of experience designing and scaling SaaS and enterprise systems. I specialize in building software that balances resilience, security, and cost efficiency, while aligning engineering with business growth.

My career began in digital government services where I guided engineering and support teams through modernization and security initiatives, which was my early foundation in leadership, cross-department collaboration, and public-sector digital transformation.

At TimeTac, I built and grew the integration team and framework that powered 20+ enterprise integrations enabling sales teams to sell thousands of licences to enterprise customers. I also shaped requirements engineering, and developed both pre- and post-sales expertise. This experience made me deeply product- and outcome-oriented.

I then joined apilayer, collaborating closely with founders Paul and Julian Zehetmayr. There I contributed across eversign, Invoicely, and ZeroSSL, gaining hands-on experience with full ownership, rapid iteration, and high-stakes trade-offs. My primary focus was eversign, where our team’s work culminated in a successful exit and acquisition by Apryse. At eversign, I also partnered with executives to shape BI systems and ensure data-driven decision making.

Today, as part of the core team at Xodo Sign (formerly eversign, now part of Apryse’s Xodo product suite), I focus on scaleup-to-enterprise challenges: asynchronous collaboration across time zones, multi-level technical management, and aligning cross-product dependencies and risks. I have delivered large-scale migrations, created frameworks that save hundreds of engineering hours per month, and shipped features such as Device Verification, Document Signer MFA, Fraud Protection Service, Automated Bulk Sending and Xodo One Identity Management Platform.

Academically, I hold a Bachelor in Software Engineering and a Master’s in Computer and Information Sciences from the University of Banja Luka. My side research on automation in software engineering and authorization management has been published at IEEE International Conference on Pervasive Computing and Communication, Rethinking Authorization Management of Web-APIs and HICSS, Automation and Artificial Intelligence in Software Engineering: Experiences, Challenges, and Opportunities, bridging practical engineering with academic contribution.

Beyond technology, I thrive on guiding teams, shaping strategy, and enabling growth at scale. I am also a husband and father, drawing patience and perspective from family life.

Career Snapshot

Strengths & Impact

  • Backend and distributed systems built for resilience, scalability, and cost efficiency
  • Large-scale migrations (identity, email, payments) delivered with zero downtime and cross-team coordination
  • API integrations and event-driven messaging enabling connectivity across products and organizations
  • Security and compliance (MFA, payments, SOC2, GDPR) embedded into architecture and delivery
  • Technical leadership through team building, mentoring, and aligning engineering with business KPIs

Publications

Certificates

  • Professional Scrum Developer I, Scrum.org (2024), Credential ID: 1117957
  • AWS Certified Cloud Practitioner, Amazon Web Services (AWS) (2023), Credential ID: E6WSGZ4B5MQE1F92
  • ITIL® Foundation Certificate in IT Service Management, PeopleCert (2016), Credential ID: GR750242494ML

Timeline

  • Xodo Sign by Apryse

    Xodo Sign by Apryse

    Senior Software Engineer and Enterprise Architect

    2022 – Present
    Austria / Worldwide — Remote-only
  • eversign GmbH

    eversign GmbH

    Senior Software Engineer and Enterprise Architect

    2020 – 2022
    Austria — Remote-first
  • TimeTac

    TimeTac

    Lead Integration Engineer

    2017 – 2020
    Austria — On-site, remote-enabled
  • Agency for Information Society

    Agency for Information Society

    Head of Department for Engineering and Technical Support

    2012 – 2017
    Republic of Srpska (Bosnia and Herzegovina) — On-site
  • Agency for Information Society

    Agency for Information Society

    Software Engineer

    2009 – 2011
    Republic of Srpska (Bosnia and Herzegovina) — On-site

Let us connect

I enjoy working with people who are building products, solving hard technical problems, and shaping the future of SaaS. If you would like to collaborate, exchange ideas, or explore speaking and publishing opportunities, feel free to reach out.

Contact me on LinkedIn

What Others Say

Paul Zehetmayr
Paul Zehetmayr
Co-Founder & CEO of everign GmbH at time, also Co-Founder & CEO at LimeWire, ZeroSSL, invoicely, APILayer, Advisory Board at eversign, APILayer

"Milan has been in charge of not only actively developing solutions and designing core features and functionalities directly in the eversign platform, but also of scouting for, coordinating and executing projects related to external services and platforms to be connected and integrated with eversign. Given the nature of our business, external integrations form a core element of eversign’s product offering and constitute a major element of eversign’s convenience and effectiveness as a service.

I have personally had the pleasure of working with Milan directly on countless occasions and was regularly impressed by his breadth of knowledge, attention to detail and sheer skill in the work he does, all the while producing a relaxed and constructive atmosphere around him. It also did not escape me that co-workers frequently appreciated Milan’s team spirit and willingness to share his experience and pass on his learnings to others."

Alex Khalevine
Alex Khalevine
Team Lead at Xodo Sign by Apryse at time

“I had the privilege of working together with Milan for several years on some of the most used features of eversign platform. He has a unique combination of business- and software engineering skills. Milan is one of the few persons around who is capable of truly understanding and describing a complex system. This paired with an ability for very precise communication, and a friendly and respectful dealing with people makes him a colleague I could recommend to all.”

Dragan Vucic
Dragan Vucic
Executive Directior / Management Board Member / COO at Komercijalna Banka at time, also CEO at Cyclos Systems

“Milan is a technically marvelous IT expert, out-of-box problem solver and open-minded professional. His extensive knowledge and experience, combined with a cross-perspective approach, recommend him for a spectrum of positions, consultancy ones, or those related to development of advanced solution in process organization, knowledge management and enterprise architecture, etc.”

Adrian Gligor
Adrian Gligor
CTO of eversign GmbH at time, also Head of Technology at LimeWire, Cloud Architecture Consultant

"Milan is a one-man department all by himself.

We worked together for 3 years at eversign, delivering several different projects of varying complexity. What stood out most to me was Milan's ability to take an idea and loose requirements, and deliver a polished, production-ready feature. He wrote specifications by identifying relevant stake holders and audiences, communicating with them and balancing technical and social aspects. He architected, implemented and tested features, either alone or in a team. He defined rollout plans, delivered the feature to customers, and kept monitoring relevant KPIs and delivering fixes until the feature fulfilled success metrics. He didn't tolerate bugs, or slow or wasteful code.

He also made sure never to neglect our Slack workspace's meme channel 😉.

It's hard to imagine Milan not being a top asset to any team. He has my warmest recommendation!"

Branko Dumanovski
Branko Dumanovski
Head of Department - Civil Service Agency of Republic of Srpska at time

“Milan is an extremely talented individual with a positive attitude, can-do approach, and a great breadth of technical knowledge. Milan's ability to solve complex problems in highly dynamic business environments make him an asset to any team, and a must have in "crunch-time". It was a pleasure working with Milan, and I look forward to future opportunities to work together.”

Mikica Mitrović
Mikica Mitrović
Senior Infrastructure Architect at Nova Banka AD at time, also Network Development Engineer at Amazon, Network System Engineer at Dell Technologies

“First and most importantly, Milan is one great professional and reliable colleague. He has exceptional both technical and soft skills, which makes him a good choice as a reliable team member for any information technology related project(s). Finally, his constant interest in the deep understanding of business processes and procedures, combined with good technical background makes him a well rounded professional.”

Gerald Senarclens de Grancy
Gerald Senarclens de Grancy
Head of Software Development at TimeTac GmbH at time, also Lead Product Analyst at Reval, Professor at HTL BLUME Graz

“Mr. Milan Latinović has been employed by TimeTac GmbH in Graz, Austria as Lead Integrations Engineer from December 4th, 2017 until August 18th, 2020. TimeTac is providing web-based and mobile software solutions for time tracking and attendance management. The products of TimeTac are among the leading cloud applications in the categories of time tracking and absence planning solutions in the German speaking markets.

Milan was part of our customer integrations team. His main field of work was to design and develop TimeTac Connect, our in-house integration framework that centralizes and optimizes integrations between TimeTac and our customers. Apart from this, Milan also automated the generation of TimeTac’s OpenAPI files, providing better, more reliable documentation to our customers while reducing the associated overhead.

With regard to Milan’s personality, it is worth to mention that he eagerly shared knowledge and successfully provided mentorship of new team members. He has been of great help in improving business processes for integration requirements gathering and provided excellent documentation for all of his work. Milan demonstrated a goal-oriented mindset, and reliably delivered highest standards in his technical contributions and communication with all stakeholders.”