Scaling enterprise adoption with integrations
TimeTac GmbH
Built an event-driven integration framework and new engineering team, unlocking 20+ integrations that fueled thousands of enterprise license sales and reduced manual workload.
Challenge
Sales teams struggled to close enterprise deals due to limited ability to adapt to diverse customer processes and data integration needs.
Action
Architected and led development of TimeTac Connect, a modular, event-driven framework that became core to the enterprise product offering. Designed a set of 15+ interoperable and highly configurable components based on extract-transform-load (ETL) concept, async message queues and transparent API integrations.
Established and managed a new cross-functional integration team, funded by revenue generated through early integration successes. Interviewed 30+ candidates, hired and mentored 3 engineers and developed one into a promoted successor team lead.
Delivering 20+ enterprise-grade integrations including technologies and providers such as Active Directory, ADFS, Azure, GSuite, Okta, SAP, Zoho CRM, Zoho Subscription, via data synchronization, async events and webhooks.
Reusing the framework internally to automate payment processing and public API documentation generation.
Impact
Fueled revenue growth by selling thousands of new enterprise licenses through 20+ delivered integrations.
Operational overhead reduced by hundreds of hours per month via automation of payments and API documentation.
Integration capacity scaled sustainably with the creation of a dedicated cross-functional team.
Leadership pipeline strengthened by mentoring a successor who advanced to team lead.
Hiring pipeline optimized by formalizing candidate evaluation and onboarding practices.